![]() ![]() ![]() Wartime CEO - obsesses about the immediate need and couldn’t give a damn about anyoneĮxamples: let the situation define the culture, violates all protocol, doesn’t have time read a books about goals, has no back up plan and conflicts with anyone that gets in the way of the plan. Peacetime CEO’s - thinks long term and is a reasonable human beingĮxamples: strategic culture builders, follow protocols, sets goals, makes back up plans and minimiizes conflict A true understanding of what you can face as an entrepreneur is invaluable which I believe is what makes this book a favourite. They say entrepreneurship is the about crazy highs and terrible lows and this book paints the full ugly picture of what life is like in the daunting face of disaster. He outlines the hardest decisions he had to make and the awful situations you find yourself in. He addresses all the major screw ups that have occurred during his time leading billion $ corporations and how his team made decisions to turn things around, or screw things up further. ![]() Why is it so good? Most business books focus on how to do things correctly, whilst Ben acknowledges upfront there is no such thing as a perfect business and however much planning you make, screw ups will inevitably happen. It’s reached the point now that if I ask for a book recommendation for business advice, I add ‘other than the obvious Hard Thing About Things’. The Hard Thing About Hard Things has been the most recommended book to me from numerous conversations with great entrepreneurs. ![]()
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